NPS Score
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E-commerce customer insights done right.

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Real Human Feedback, 200+ Data Points AI-Quantified

Think of as an X-RAY for your store’s customer experience.

Our real mystery shoppers reveal hidden issues and our user friendly dashboard outlines their feedback in a detailed, AI-quantified view.

How it works

Measure Online CX The Modern Way

By combining real human feedback with powerful AI analysis, Humii provides actionable insights that drive meaningful improvements in your online store.

Genuine Customer Feedback

Unlike NPS scores, which offer limited insight, Humii gathers detailed feedback from over 1,500 real shoppers, providing a deeper understanding of customer experiences.

Advanced AI Analysis

Move beyond basic NPS data. Our AI transforms comprehensive feedback into actionable insights, highlighting critical areas for improvement that NPS fails to address.

Comprehensive Improvement Insights

Receive tailored recommendations that go beyond the binary NPS ratings, addressing specific pain points and driving targeted enhancements across your entire customer experience.

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See Everything in One Dashboard

Humii’s dashboard brings all of our mystery shoppers e-commerce insights into a single, detailed, user-friendly interface.

Competitor Benchmarking

See how you stack up against competitors with Humii’s in-depth analysis, identifying what they’re doing right and where you can improve to stay ahead in the market.

Customer Friction Maps

Identify and visualize friction points in the customer journey, enabling you to streamline processes and enhance the overall shopping experience.

AI Optimization Tips

Coming Soon

Unlock smart, data-driven solutions from our AI to enhance every aspect of your online store.

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Humii is the only platform that gives us full visibility into our CX. They’ve helped us address pain points across the entire journey—from navigation and checkout to shipping and returns. Their expert feedback allows us to make meaningful improvements at all stages of the customer journey.

Celine Sommacal

Ecommerce Operations Manager

"By harnessing Humii's insights, we've identified precise areas for enhancement, empowering our brand to consistently surpass our customers' expectations. During a recent overhaul of our website's design and functionality, Humii proved invaluable".

Johan Nyberg

Chief eCommerce Officer

"Humii helps us uncover the "why" behind the friction points in our end-to-end online journey. We rely on Humii to track issues over time, set business benchmarks, and see how we stack up against our competitors".

Sheena McNamara

Head of eCommerce

"Humii has taken the guessing out of solving customer problems, and is an affordable way to analyse data without the need to significantly invest in A/B testing platforms, which is such a win as a smaller brand with a lean team".

Jade Carlton Cook

Ecomm, CRM & Loyalty Manager

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Trusted by leading e-commerce brands

No Bias, Just Facts

Get pure, unbiased feedback without any hidden agendas, focused on the why behind the performance.

Spot the Issues

Understand why shoppers abandon or fail to return to your website with detailed feedback & suggestions.

Pinpoint Friction

Pinpoint your friction points & prioritise your projects with our detailed friction map.

Know Your Rivals

See what your competitors are up to and stay ahead of the game.

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Move beyond NPS

Ditch basic NPS scores. Prioritise your projects by understanding why customers act.

How it works

Continuous Check-ups

Regularly measure and benchmark your customer journey to keep your CX at its best.

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Our Shoppers Capture the Red Flags in your Customer Journey

Why Are Your Cart Abandonment Rates So High?

Identify the reasons customers abandon their carts through detailed feedback and targeted analysis.

What’s Causing Poor Search and Discovery?

Analyze how customers find and add products to the cart to uncover usability issues and improve navigation.

Is Your Customer Support Ineffective?

Gather insights on pre-purchase support experiences to enhance response times and problem-solving effectiveness.

Is Your Checkout Process Complicated?

Evaluate customer feedback on the checkout process to pinpoint and address pain points that hinder conversions.

What’s Leading to Delivery Delays and Issues?

Examine feedback on delivery experiences to identify delays and issues affecting customer satisfaction.

Are Post-Purchase Experiences Falling Short?

Collect and analyse post-purchase  feedback to improve overall customer loyalty and retention strategies.

Our Shoppers Capture the Red Flags in your Customer Journey

Why Are Your Cart Abandonment Rates So High?

Identify the reasons customers abandon their carts through detailed feedback and targeted analysis.

What’s Causing Poor Search and Discovery?

Analyze how customers find and add products to the cart to uncover usability issues and improve navigation.

Is Your Customer Support Ineffective?

Gather insights on pre-purchase support experiences to enhance response times and problem-solving effectiveness.

Is Your Checkout Process Complicated?

Evaluate customer feedback on the checkout process to pinpoint and address pain points that hinder conversions.

What’s Leading to Delivery Delays and Issues?

Examine feedback on delivery experiences to identify delays and issues affecting customer satisfaction.

Are Post-Purchase Experiences Falling Short?

Collect and analyse post-purchase  feedback to improve overall customer loyalty and retention strategies.

It’s Time to Fix Your Red Flags, Start with Humii today.

See how your business stacks up, Get your Humii scorecard now.
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8-Dimension
CX Analysis

Humii’s eight dimensions reveal the full story of your e-commerce experience across 200+ data points, highlighting key areas that need attention.

How Humii Works

Here’s just some of the 200+ data points we analyse.

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Site discoverability
Packaging usability
Checkout usability
Site aesthetics
Site discoverability
Site discoverability
Site discoverability
Packaging usability
Checkout usability
Site aesthetics
Site discoverability
Site discoverability
Site discoverability
Site discoverability
Delivery experience
Refund speed
Delivery speed
Product quality
Site discoverability
Site discoverability
Delivery experience
Refund speed
Delivery speed
Product quality
Website trust
Support response time
Loyalty program quality
Site discoverability
Site aesthetics
Site discoverability
Website trust
Support response time
Loyalty program quality
Site discoverability
Site aesthetics
Site discoverability
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Our Customers Share Their Success Stories

Supercheap Auto improved conversions by 25%.

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Rebel Sport reduced cart abandonment by 30%.

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Petbarn enhanced customer satisfaction by 40%.

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New Balance significantly improved the checkout .

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No Access, Integrations or Data Required. Start today.

Humii’s here to give you the scoop on your e-commerce performance with real human feedback and smart AI analysis.

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